Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
NFL Legends Troy Aikman and Joe Buck Team Up Again
Troy Aikman teams up with longtime broadcast partner Joe Buck to promote his additive-free beer brand, Eight, aiming to disrupt the $882 billion beer market with a clean and health-conscious alternative.
Troy Aikman and Joe Buck, two iconic voices in football broadcasting, are once again joining forces—but this time, it’s for more than just commentary. The longtime friends and former primetime NFL announcers are making waves in the beverage industry, as they team up to spotlight Aikman’s growing beer brand, Eight.
The Hall of Fame quarterback launched Eight in 2022 as a clean-label light beer focused on health-conscious consumers. Named after Aikman’s legendary jersey number, the beer features a straightforward formula free from additives—appealing to those who care deeply about what they consume. The brand has already gained traction in Texas and Oklahoma, and its expansion continues with help from a familiar face: Joe Buck.
Aikman’s business ventures have spanned restaurants, car dealerships, and more, but Eight has become the crown jewel of his entrepreneurial journey. It’s more than just a beverage—it represents his commitment to healthy living and delivering quality products with integrity.
In a newly released commercial, Buck walks into a bar wearing a blazer and playfully engages Aikman in a humorous exchange about the beer. Aikman proudly touts, “Crisp taste, clean ingredients, additive-free,” to which Buck jokingly rates it a “perfect 10” before Aikman wraps up the ad with the slogan: “Eight Elite Light Beer. Lose the additives, keep the taste.”
This campaign isn’t just a marketing stunt—it’s an extension of a real friendship and mutual respect. Their genuine chemistry adds authenticity to the message, reinforcing the trust both men have built with fans over the years.
But beyond laughs and loyalty, Aikman is taking on a colossal task. The global beer industry is worth an estimated $882 billion, and Eight aims to carve out a meaningful slice by offering something different. Aikman has even introduced a new slim can design to make the product stand out on crowded shelves.
At its core, Eight isn’t just about disrupting a market—it’s about reshaping consumer habits by offering a cleaner, better alternative. With Buck’s support and Aikman’s relentless drive, this venture is far more than just another celebrity product—it’s a mission rooted in values, health, and friendship.
